Sony's Footgun
·6 mins
In May of 2013, as Microsoft prepared to launch its new XBox console, they announced plans to tie all copies of an XBox game, both physical and digital, to a license that had to be authorized and deauthorized from your console via an online check that had to occur once a day. The outcry from the gaming community at the time was so loud and visceral that Microsoft quickly backpedaled on these plans. The damage was done, however; the first impression had been made, and for years afterwards, consumers continued to think that the XBox had some draconian DRM controls that limited their ability to share games with friends. Sony gleefully capitalized on this situation at E3 that year by mocking Microsoft with a short video demonstrating how easy it was to share a game on their new Playstation 4 system.